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DIGITAL MARKETING ANALYTICS
REACH THE NEXT LEVEL ON YOUR
INDIVIDUAL LEARNING JOURNEY
2-3 hours per week
- Target group: Online marketers, career changers and generalists who face the challenge of making it measurable which marketing channels and which campaigns are performing.
- Course scope: 10-week e-learning course with 2-3 hours of learning per week – available online at any time, whether at work or at home.
- Learning concept: Online campus with live sessions from industry experts and direct application for high job relevance.
- Objective: Learn how to make marketing measurable, which KPIs are relevant and which tools make your life easier to achieve your set goals.
Innovative learning concept
- Practical: Sustainable learning through direct application of the content.
- Up to date: Current knowledge through OMR learning materials.
- Community: High motivation through exchange opportunities in the group.
- Online Campus: E-learning on demand – in the office and from home.
- Effort: 2-3 hours per week over a period of 10 weeks.
- Time saving: Professional training without travel expenses.
- Device Independent: The course is app-based as well as accessible via the website. This makes learning possible from anywhere.
- Anytime: Access to the online campus and Slack community at any time.
- Expertise: Insider knowledge and confident use of relevant tools.
- Networking: Benefit from valuable industry contacts in the long term.
- Exchange: Use our experts as competent contact persons for content-related questions and challenges.
- Acknowledgment: OMR Academy certificate of completion.
THESE TOPICS AND CONTENTS AWAIT YOU
Bjoern Sjut is one of the founders and managing directors of Finc3, a group of specialized online marketing companies. His focus today is on international B2B online marketing and linking business intelligence data with marketing and CRM activities. “High-end CRM on a low-cost infrastructure” is the motto of the team that takes care of retention marketing activities in the Finc3 group.
Thilo is Digital Analytics Manager at Finc3. He is an expert in “actionable analytics” – gaining data-driven insights that help you quickly take action and drive your business forward. This includes developing and implementing the right tracking solutions for you, as well as BI reporting & dashboards, and analysis in the tools.
Dr. Nils Christian Haag is a lawyer, data protection expert and board member of intersoft consulting services AG. intersoft consulting is one of the market leaders in Germany for external data protection officers. He explains everything you need to know to be on the safe side with digital marketing analytics.
Vanessa is a team leader in the area of conversion rate optimization at web-netz. Starting out as an SEO, she has now dedicated herself to data and advises her clients on the basis of web analyses, usability optimizations and testing of customization proposals regarding target-oriented optimization measures to increase conversions.
Upcoming course start: